For my Star analysis i thought it would be a good idea to do some research on Madonna as she is a well known and creative star. Her attitude towards her music and music vidoes are so creative and outgoing she captures everyones attention no matter what age they are however her main focus of audience is the younger generation. This is made quite clear because the type of clothing she wears, the genre of music she produces and even other artists she has worked with.
Here is a video i have found from her latest work:
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This is a link to one of Madonnas music videos created live in 2008. Whilst watching the video i have noticed how she keeps all ages of audiences interested. In her latest music videos she has other famous, young artist working with her such as Justin Timberlake and Timbaland who are very well known with the younger generation. This helps Madonna to keep her music feeling young, fresh and energetic.
Here is a video i have found from her later work:
<object width="400" height="255" id="uvp_fop" allowFullScreen="true"><param name="movie" value="http://d.yimg.com/m/up/fop/embedflv/swf/fop.swf%22/%3E%3Cparam name="flashVars" value="id=v157425815&eID=1301797&lang=us&enableFullScreen=0&shareEnable=1"/><param name="wmode" value="transparent"/><embed height="255" width="400" id="uvp_fop" allowFullScreen="true" src="http://d.yimg.com/m/up/fop/embedflv/swf/fop.swf" type="application/x-shockwave-flash" flashvars="id=v157425815&eID=1301797&lang=us&ympsc=4195329&enableFullScreen=1&shareEnable=1" /></object>
By looking at her late work her music was very different however fitted with the generation that was around at the time. The likes of our parents would have been listening to these type of songs back in the 80's, you can easily this because the type of clothing, style and beats that are used to create the song and video.
Madonna will always be a well known artist due to her genre of music and still being able to please her fans back in the 80's.
Tuesday, 23 November 2010
Tuesday, 9 November 2010
Auteur Theory
This theory was created by Andre Bazin, a film theorist; it was a cinematic movement in the 50's. It states the director has full control of their video, using their own creative ideas.
He's well known and respected in Hollywood, with Tim Burton religiously using this theory in his filming.
He has his own signature style of- inter-textuality
- filming/editing techniques
- certain artists
- mood of the piece
We have analyzed this theory, and think it has both positive and negative points. We think it is important to have a main direction to follow to keep ideas and filming on track. But, we also feel this project is an important group effort and should not be controlled by an individual.
He's well known and respected in Hollywood, with Tim Burton religiously using this theory in his filming.
He has his own signature style of- inter-textuality
- filming/editing techniques
- certain artists
- mood of the piece
We have analyzed this theory, and think it has both positive and negative points. We think it is important to have a main direction to follow to keep ideas and filming on track. But, we also feel this project is an important group effort and should not be controlled by an individual.
Music through the decades
This research, by Liam, helped us better understand and appriciate where our track and modern music has come from. The songs era is usually shown through the musical video as mise en scene changes dramatically as well as many other factors.
"1960s
Music of the 1960s was characteristic of the revolution that was going on during the decade. It was a time of rebellion and counter-culture in which the younger people were questioning everything, including authority, corporations, the government, and other aspects of everyday life. It was essentially a revolution of the status quo.
The British Invasion was a movement during the mid-1960s in which several bands in the UK were creating a buzz in the United States. The Rolling Stones, The Who, The Animals, and The Beatles were some of the prominent bands that defined this movement.
The Beatles emerged as the most popular and are now one of the best in commerical success,
They began a trend in the United States and the UK because of their catchy tunes and boyish good looks. The young girls of the decade literally swooned in their presence. The Beatles quickly made a cultural impact with their lyrics and their tendency to experiment with different musical sounds.
1970s
The 1970s created a perfect musical bridge from the rebelliousness of the 1960s and the happy songs that are characteristic of the 1980s. Following the counterculture of the 60s, the 70s created a trend of relaxing music as well as dance music. Out of this idea emerged the Disco movement.
Although its popularity was relatively short-lived, it created a great deal of songs and artists that people are still dancing to today. Van McCoy’s “The Hustle” has often been referred to as the definitive disco track and many people say it was the first disco song created. Gloria Gaynor also enjoyed disco popularity with her anthem – “I Will Survive.” The Bee Gees also helped to define the disco genre with their hit “Jive Talkin”. Their blockbuster “Stayin’ Alive” is often synonymous with the disco musical era. The Village People’s “YMCA” and “Macho Man” also helped to add to the popularity of this popular style.
1980s
In some ways, the musical genres during the 1980s redefined the way many bands and artists made new music and it still continues to influence music today. Many of the musicians during the 1980s are still popular today.
MTV may have been the single most influential entity in music industry during the 1980s . Premiering in 1981, MTV gave bands and artists greater exposure for their music in a greater and more widely popular medium. The first video ever played on MTV was aptly titled “Video Killed the Radio Star” by the Buggles. Duran Duran is one of the more popular 80s bands that enjoyed the exposure that MTV gave them, many experts have said that MTV is what made Duran Duran one of the most popular bands to come out of the 1980s era.
New Wave and Synthpop was another genre of music that came about during this era. This form held on to many of the attributes of the popular Punk Rock genre coming out of the 1970s, but it had different characteristics. While the Punk Rock of the 1970s was a retaliation against the government and the “establishment,” the New Wave and Synthpop forms were meant to be anti-corporation in a more experimental sense, both melodically and lyrically.
1990s
The musical era of the 1990s was one filled with a variety of pop, rap, and alternative music artists as well as a plethora of one-hit wonders. It was a time when musical taste was as varied as the events that were happening at the time. Many of the most popular acts that emerged in the 1990's were bands and artists who enjoyed a type of resurgence in the mainstream music scene after their popularity had dwindled for a decade or so.
The early years of the 1990s began with a surge in popularity for music genres like techno (often called dance or house music) and hip-hop that continued throughout the decade. Groups like Technotronic entered the Billboard charts with big hits like “Pump Up the Jam” and “Get Up (Before the Night is Over)”. Others will undoubtedly remember the hits from C+C Music Factory, including “Gonna Make You Sweat (Everybody Dance Now)” that is still a popular dance song at many of the dance clubs across the country. Similarly, the hip-hop music scene achieved popularity with artists like MC Hammer, Tone Loc, and Vanilla Ice. The subject matter that these artists chose to use in their music was as varied as their audiences. MC Hammer, for instance, sung about subjects including the rise of his career as well as songs about praying for the betterment of society. On the other hand, Tone Loc’s songs were riddled with sexual lyrics and innuendo that seem tame and conservative by today’s standards.
2000s
With the increase in technology the music industry has grown expeditially through the invention of itunes, more music channels and the increasing intrest in the celebrity culture. Musicians can now enjoy much more lucrative lives as they are always wanting to endorse some product aswell as making they're music.
Our present day music woud be nothing without the previous decades and each of the ast few stil have a strong inprint on the music industry from the growth of counter-cultural and punk rock to disco and pop music it is irrufuitabe to say that this has not occured"
"1960s
Music of the 1960s was characteristic of the revolution that was going on during the decade. It was a time of rebellion and counter-culture in which the younger people were questioning everything, including authority, corporations, the government, and other aspects of everyday life. It was essentially a revolution of the status quo.
The British Invasion was a movement during the mid-1960s in which several bands in the UK were creating a buzz in the United States. The Rolling Stones, The Who, The Animals, and The Beatles were some of the prominent bands that defined this movement.
The Beatles emerged as the most popular and are now one of the best in commerical success,
They began a trend in the United States and the UK because of their catchy tunes and boyish good looks. The young girls of the decade literally swooned in their presence. The Beatles quickly made a cultural impact with their lyrics and their tendency to experiment with different musical sounds.
1970s
The 1970s created a perfect musical bridge from the rebelliousness of the 1960s and the happy songs that are characteristic of the 1980s. Following the counterculture of the 60s, the 70s created a trend of relaxing music as well as dance music. Out of this idea emerged the Disco movement.
Although its popularity was relatively short-lived, it created a great deal of songs and artists that people are still dancing to today. Van McCoy’s “The Hustle” has often been referred to as the definitive disco track and many people say it was the first disco song created. Gloria Gaynor also enjoyed disco popularity with her anthem – “I Will Survive.” The Bee Gees also helped to define the disco genre with their hit “Jive Talkin”. Their blockbuster “Stayin’ Alive” is often synonymous with the disco musical era. The Village People’s “YMCA” and “Macho Man” also helped to add to the popularity of this popular style.
1980s
In some ways, the musical genres during the 1980s redefined the way many bands and artists made new music and it still continues to influence music today. Many of the musicians during the 1980s are still popular today.
MTV may have been the single most influential entity in music industry during the 1980s . Premiering in 1981, MTV gave bands and artists greater exposure for their music in a greater and more widely popular medium. The first video ever played on MTV was aptly titled “Video Killed the Radio Star” by the Buggles. Duran Duran is one of the more popular 80s bands that enjoyed the exposure that MTV gave them, many experts have said that MTV is what made Duran Duran one of the most popular bands to come out of the 1980s era.
New Wave and Synthpop was another genre of music that came about during this era. This form held on to many of the attributes of the popular Punk Rock genre coming out of the 1970s, but it had different characteristics. While the Punk Rock of the 1970s was a retaliation against the government and the “establishment,” the New Wave and Synthpop forms were meant to be anti-corporation in a more experimental sense, both melodically and lyrically.
1990s
The musical era of the 1990s was one filled with a variety of pop, rap, and alternative music artists as well as a plethora of one-hit wonders. It was a time when musical taste was as varied as the events that were happening at the time. Many of the most popular acts that emerged in the 1990's were bands and artists who enjoyed a type of resurgence in the mainstream music scene after their popularity had dwindled for a decade or so.
The early years of the 1990s began with a surge in popularity for music genres like techno (often called dance or house music) and hip-hop that continued throughout the decade. Groups like Technotronic entered the Billboard charts with big hits like “Pump Up the Jam” and “Get Up (Before the Night is Over)”. Others will undoubtedly remember the hits from C+C Music Factory, including “Gonna Make You Sweat (Everybody Dance Now)” that is still a popular dance song at many of the dance clubs across the country. Similarly, the hip-hop music scene achieved popularity with artists like MC Hammer, Tone Loc, and Vanilla Ice. The subject matter that these artists chose to use in their music was as varied as their audiences. MC Hammer, for instance, sung about subjects including the rise of his career as well as songs about praying for the betterment of society. On the other hand, Tone Loc’s songs were riddled with sexual lyrics and innuendo that seem tame and conservative by today’s standards.
2000s
With the increase in technology the music industry has grown expeditially through the invention of itunes, more music channels and the increasing intrest in the celebrity culture. Musicians can now enjoy much more lucrative lives as they are always wanting to endorse some product aswell as making they're music.
Our present day music woud be nothing without the previous decades and each of the ast few stil have a strong inprint on the music industry from the growth of counter-cultural and punk rock to disco and pop music it is irrufuitabe to say that this has not occured"
Monday, 8 November 2010
Lyric Analysis
We analysied the lyrics from our video.

- The song is easy to follow as it makes joke of a very serious issue of 2010 through creating a rap/song about the election
- There are no hidden meanings in this piece
- Follows a young group who have created a mock election party and are trying to get people to vote for them instead of the real candidates
- They give a fairly detailed outline of the story through going into which role each of them holds "I'm the chief secretary, to the Treasury".
- They also have smaller topical jokes in there work for example they have include the MPs spending in there work "I could have a mote around my estate".
- Also use cleaver play on words that discuss present day issues in our political system "We could sit around, have a mass debate". This creates their element of humour.

From these points that we noted down as a group, we feel the lyrics appropriately gets the message across that young people 18-25 should vote and have a say in who runs the country, and does this in a catchy, humourous way.
Song Lyrics
We are the TMB party.
It's election time for an election rhyme,
Vote for us and you'll be just fine.
We'll welcome you with a cheese and wine,
Or kill you kids if you decline.
We have some things to promise you,
We're making buses baby blue.
Red's so last year and as for Big Ben,
It's time for you to join 2010.
Gordon Brown can't brake it down.
David Cam can't do the running man.
Who's the other one?; I think it's Nick Clegg.
Nick Clegg, Nick Clegg, Nick Clegg, Nick Clegg, Nick Clegg,
Nick Clegg, Nick Clegg, Nick Clegg, Nick Clegg, Nick Cleggy in the house.
We are the TMB party.
Come-a, Come-a, Come-a, F**k around with me.
We are the TMB party.
Come-a, Come-a, to our house party.
We are the TMB par-tay.
We're the only party that has a DJ.
Who's in the house? Weed in the house.
We in the house of Parliament.
F-f-f-So much spending tax payer's moneys,
We'll buy cars, cigars, and hot honeys.
I could have a mote around my estate.
We could sit around, have a mass debate.
The prime minister, ever so sinister.
Words like a trigger, I'm verbally bigger,
But not in my figure, go figure the size of my lunch.
The taxes I munch and the credit I crunch.
I'm the chancellor of the exchequer.
I write checks to make things better.
If you do wrong I'll write you a letter.
I'm the chief secretary, to the Treasury.
Got a second house in the Grand Canaries.
If you got probs then bitch be wary,
I could put you in the obituaries.
We are the TMB party.
Come-a, Come-a, Come-a, F**k around with me.
We are the TMB party.
Come-a, Come-a, to our house party.
We are the TMB par-tay.
We're the only party that has a DJ.
Who's in the house? Weed in the house.
We in the house of Parliament.
Who pays for houses like this?; You do.
Who like picnics?; We do.
Who built this monstrosity of a ferris wheel?; Not us.
Rubbish is literally littering the streets; Bin it.
TMB: one, litter: nil.
We are the TMB party.
Come-a, Come-a, Come-a, F**k around with me.
We are the TMB party.
Come-a, Come-a, to our house party.
We are the TMB par-tay.
We're the only party that has a DJ.
Who's in the house? Weed in the house.
We in the house of Parliament.
It's election time for an election rhyme,
Vote for us and you'll be just fine.
We'll welcome you with a cheese and wine,
Or kill you kids if you decline.
We have some things to promise you,
We're making buses baby blue.
Red's so last year and as for Big Ben,
It's time for you to join 2010.
Gordon Brown can't brake it down.
David Cam can't do the running man.
Who's the other one?; I think it's Nick Clegg.
Nick Clegg, Nick Clegg, Nick Clegg, Nick Clegg, Nick Clegg,
Nick Clegg, Nick Clegg, Nick Clegg, Nick Clegg, Nick Cleggy in the house.
We are the TMB party.
Come-a, Come-a, Come-a, F**k around with me.
We are the TMB party.
Come-a, Come-a, to our house party.
We are the TMB par-tay.
We're the only party that has a DJ.
Who's in the house? Weed in the house.
We in the house of Parliament.
F-f-f-So much spending tax payer's moneys,
We'll buy cars, cigars, and hot honeys.
I could have a mote around my estate.
We could sit around, have a mass debate.
The prime minister, ever so sinister.
Words like a trigger, I'm verbally bigger,
But not in my figure, go figure the size of my lunch.
The taxes I munch and the credit I crunch.
I'm the chancellor of the exchequer.
I write checks to make things better.
If you do wrong I'll write you a letter.
I'm the chief secretary, to the Treasury.
Got a second house in the Grand Canaries.
If you got probs then bitch be wary,
I could put you in the obituaries.
We are the TMB party.
Come-a, Come-a, Come-a, F**k around with me.
We are the TMB party.
Come-a, Come-a, to our house party.
We are the TMB par-tay.
We're the only party that has a DJ.
Who's in the house? Weed in the house.
We in the house of Parliament.
Who pays for houses like this?; You do.
Who like picnics?; We do.
Who built this monstrosity of a ferris wheel?; Not us.
Rubbish is literally littering the streets; Bin it.
TMB: one, litter: nil.
We are the TMB party.
Come-a, Come-a, Come-a, F**k around with me.
We are the TMB party.
Come-a, Come-a, to our house party.
We are the TMB par-tay.
We're the only party that has a DJ.
Who's in the house? Weed in the house.
We in the house of Parliament.
Framing Research
These are the Framing rules Liam researched for our video, we have discussed these as a group and will use them to improve our filming.
Firstly when framing you have to imagine horizontal and vertical lines in the frame, this breaks the shot into thirds. when filming you must ensure that the horizontal lines are going straight across the frame and the vertical are going straight down unless you are purposely changing this e.g tilt shot which will be used a few times in our piece.
Secondly now that the frame is split into thirds you have to think of where the points of interest should be mainly they will be in the middle or bottom thirds for example an extreme long shot of a football stand you would put the point of interest in the bottom thirds however when filming a person you would have to have the point of interest in the middle third.
However you must then consider what you are filming and what it is meant to show for example with a shot of a baby crawling you would want the baby to be shown in the left hand third and overlapping into the middle thirds, this would then create leading room in the right thirds for the baby to crawl into, this can then be extended through a shot of the mother watching the baby crawl in this shot you would want to have the subject looking away from the camera and into the space left in the left hand thirds, this space is called looking room.
You should also consider headroom when filming a shot for example in any shots tighter on the subject than a midshot there should be very little space between the top of the subjects head and the end of the frame.
Another key aspect of framing is to look at the background of a shot because if there are too many other points of interest happening in the background then it will take away from the object that you are trying to get the audience to focus on.
Finally when framing you need to pay close attention to the edges as you can sometimes shoot half a person’s head which makes the work look amateur however it is possible to shoot a subject from waist up as it doesn’t throw of the composition of the shot.
Magazine advertisement design draft
This is a magazine advertisement Alex has designed for our project. He created it on Microsoft Publisher and cleverly juxtapose formal images of Liam and himself in suits and pictures of the party leader that represent government and authority with a black and white image of a house-party and a 'Tempus Sans ITC' font title. This contrast foreshadows the themes of our music video to give our audience a taste of what to expect.
Call sheet and Time line
We put together this call sheet and timeline for our filming.
Director: Alex ,Liam and Paige
Director: Alex ,Liam and Paige
Camera: Liam , Alex and Paige
Camera control: Liam
Actors: Liam, Alex and Paige
Props:
Actors: Liam, Alex and Paige
Props:
TMB poster
Blocks of cheese
cheese board
bottle of wine
two dolls
A1 paperboard
cd player
Costume:
Liam: waistcoat, blue tie, trousers, shoes, shirt.
Alex: same as above except jacket instead of waistcoat
Paige: black trousers, black top, black blazer and smart shoes
Locations:
Oxford carfax tower
Oxford botanic garden
IT room
Oxford statue
Main actors: Liam, Alex and Paige
Extras: ruhul, eliza, jennie,james, jonny
Sound: All (sound going to be done in editing by the whole group)
Transport: buses to oxford from kidlington and bicester and paiges car
Scenes: english office: 0:56- 1:08
IT room 1:08- 1:16
carfax tower 1:16- 1:19
botanic gardens 1:19-1:22
carfax tower 1:22-1:23
botanic gardens 1:23- 1:28
oxford bridge 1:28-1:30
IT room 1:30-1:32
carfax tower 1:32-1:35
IT room 1:35-1:41
oxford bridge 1:41-1:42
IT room 1:42-1:46
carfax tower 1:46-1:50
IT room 1:50- 1:53
botanic gardens 1:53-1:54
IT room 1:54-2:05
carfax tower 2:05- 2:06
IT room 2:06- 2:12
carfax tower: 2:12- 2:15
IT room 2:15- 2:17
carfax tower: 2:17-2:18
IT room 2:18- 2:23
carfax tower 2:23- 2:25
IT room 2:25-2:27
carfax tower 2:27-2:29
oxford bridge 2:29-2:32
IT room 2:32-2:34
statue 2:34-2.36
IT room 2:36- 2:40
carfax tower 2:40-2:42
Digipak Inside Covers
These are two of the Digipak's inside covers we created using Photoshop. Each of the images of us is put next to the original of the politicians to show similarities and contrasts.
Digipak Photo Session
Here is the photo of Alex attempting the David Cameron pose for inside cover of our Digipak. We are going to edit this photo using PhotoShop to make the background bluer and zooming in to achieve the same Mid-Shot as the David Cameron Photograph.
Here is Liam attempting the Nick Clegg pose. Again, we will use PhotoShop to insert the yellow background.
We took more photos to use as possible Album covers and/or Poster images:
Two Shot
Mid-Shot
Mid-Shot
Mid-Shot
Long-Shot
Mid-Shot/Close up
Two-Shot
Two Shot
Two Shot
Mid-Shot
Mid-Shot
Long-Shot
Mid-Shot
Mid-Shot
Mid-Shot
Mid-Shot/Close Up
Mid-Shot/Close Up
Mid-Shot/Close Up
Mid-Shot
Mid-Shot
Mid-Shot
Two-Shot
Two-Shot
Over the Shoulder Shot
Long-Shot
Mid-Shot
Two-Shot
Close-Up
Close-Up
These photos have not yet been edited, they show our process method. We shot these around our school site using a digital camera and uploaded them to a computer then this blog. We are wearing our suits that we will wear in the video, this is important to the Mise en Scene as it represents the governments’ formalities. This is ironic, as we will use them for an informal humorous video. This is an example of the ironic-humour that I think makes our song particularly good.
Locations to Film Continued...
Heres a selections of photos I took at school for our office enviroment:
This is an ICT room we might film with a panning, establishing shot. This will possibly be out main 'office'.
A shot of the front desk.
Close-up of the board at the front of the room. This will be seen during establishing shots and in the backgrouund.
Shot of a computor that will be used by extras in our video.
Establishing office shot.
Over the Shoulder shot. This is an example for shots we will use during the establishing scenes of our video. We will be using extras to play the office workers in our video.
Long shot example of extras during our video.
Locations to Film
I have researched locations or 'reccies' that we can use in our music video. I have some ideas inspired from the original music video such as London:
Big Ben, shown here is a key location in the original video, along with the houses of parliament, it symbolises government, Britain and the key themes of the song. We will possibly travel to London and get some shots of us with Big Ben and other London landmarks in the background. Another possibility would be to film in Oxford:

Oxford is our local city and by filming it, it would bring our own heritage into the video. Here I have two long shots showing some of Oxford's classic architecture. Filming in Oxford would make the video more personal and individual to us but there is debate how our target audience will take it, possibly they will want to see location the whole nation recognises and can relate too, but they also might be interested by a different part of the world and to see where we grew up.
Big Ben, shown here is a key location in the original video, along with the houses of parliament, it symbolises government, Britain and the key themes of the song. We will possibly travel to London and get some shots of us with Big Ben and other London landmarks in the background. Another possibility would be to film in Oxford:

Oxford is our local city and by filming it, it would bring our own heritage into the video. Here I have two long shots showing some of Oxford's classic architecture. Filming in Oxford would make the video more personal and individual to us but there is debate how our target audience will take it, possibly they will want to see location the whole nation recognises and can relate too, but they also might be interested by a different part of the world and to see where we grew up.
Where ever we film our external shots, we will still need an office for internal shooting. As in the original video, the office space will be used to film contrasting scenarios to show both a work space and a wilder party. This is used to comical effect as it takes offices out of the norm. We have many accessible offices spaces we can use including at school, and local businesses.
Digipak Design
This is a mock-up design for our Digipak before we commence with our photo shoot and upload our own images onto the real thing. Putting the images together in this way gives a better visual understanding of how our real Digipak will look. I have annotated it to show where the CD and poster will be kept as, well as what order the covers will be in.
We still have more ideas on how to improve the Digipak for our final piece, such as matching the front and back covers colour scheme, and possibly have us standing in suits rather than casually.
We still have more ideas on how to improve the Digipak for our final piece, such as matching the front and back covers colour scheme, and possibly have us standing in suits rather than casually.
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